Amicale Cashmere


social media content strategy


FAcebook, insta, email

Y interact

Designs record-breaking
campaigns to drive sales.

Amicale Cashmere

A global apparel manufacturer, found behind top luxury brands such as John Varvatos, Coach, Tory Burch, Vineyard Vines, Badgley and Mischka, and more.


For their annual holiday sales, Amicale has partnered with Y INTERACT since 2015 to create and execute promotional campaigns via social media to raise awareness, drive foot traffic, and increase sales of their cashmere apparel and accessories.


The multi-platform promotions include Facebook contests, influencer marketing, paid listings on Instagram, and paid promotional emails in cooperation with fashion press and bloggers.


VIP Shopping Experience

A VIP reception for fashion press, bloggers and major customers, to generates buzz and social media sharing. Instagram audience analysis provides insight for targeted outreach, and active listening via social provides additional, rapid-response, customer service channel for potential buyers.


The Result - Record Sales

Beating industry trends, Amicale’s annual sale has had continued year-on-year success. Digital channels such as social and email, continue to be popular drivers of foot traffic and sales.

y interact